privacy policy

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Introduction

Rose Veterinary ("we," "our," or "us") is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, contact us, or receive services from us in Phoenix, Arizona and the surrounding areas.

Please read this policy carefully. If you do not agree with its terms, please discontinue use of our website and services.

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Information We Collect

Information You Provide Directly

We collect information you voluntarily provide when you:

• Fill out a contact or inquiry form
• Request or schedule an appointment online or by phone
• Provide your mobile number to opt in to SMS communications
• Call or email us directly

This may include your name, address, phone number, email address, pet information (species, breed, age, and medical history), and payment details (processed securely via third-party processors).

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and similar tracking technologies, including:

• IP address and general geographic location
• Browser type and version
• Pages visited and time spent on each page
• Referring website or search terms
• Device type (desktop, mobile, tablet)

This information is collected in aggregate and used solely to improve our website's performance and user experience.

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How We Use Your Information

We use the information we collect to:

• Schedule and confirm veterinary appointments
• Send appointment reminders, follow-up care instructions, and prescription notifications
• Send agreed-upon SMS communications (see SMS Messaging Consent below)
• Process payments and maintain billing records
• Deliver continuity of veterinary care
• Respond to inquiries and improve our services
• Comply with applicable legal obligations

We do not sell or rent your personal information to third parties for their own marketing purposes.

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How We Share Your Information

We may share your information only as necessary to operate our practice and provide services to you, including with:

• Veterinary staff and contractors involved in your pet's care
• Appointment and practice management software — to schedule and manage care
• Payment processors — to securely process transactions
• Website analytics providers — to understand how visitors use our site
• Legal or regulatory authorities, when required by law

All third-party service providers are contractually obligated to protect your information and use it only for the purposes for which it was shared. Your mobile phone number and SMS opt-in data are never shared with third parties or affiliates for marketing or promotional purposes.

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SMS Messaging Consent

Program Description: By providing your mobile phone number and opting in, you agree to receive text messages (SMS/MMS) from Rose Veterinary, including appointment reminders and confirmations, follow-up care instructions, prescription notifications, and practice updates. Message frequency varies based on your appointment schedule and preferences.

How to Opt In: You may opt in by providing verbal consent, or by selecting "Yes" for text notifications on our online scheduler. After providing your number, an automated Double Opt-In (DOI) message will be sent to confirm your consent.

How to Opt Out: Reply STOP at any time to unsubscribe, or HELP for assistance. You will receive one final confirmation message and no further texts will be sent. You may also contact us by phone or email to be removed from SMS communications.

Message & Data Rates: Message and data rates may apply depending on your carrier and plan. Rose Veterinary is not responsible for charges incurred through your mobile carrier.

Supported Carriers: SMS is available on all major U.S. carriers. Delivery is not guaranteed on all carriers or devices.

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Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device — to enhance your browsing experience and understand how visitors interact with our site. You may configure your browser to refuse cookies or alert you when they are sent; note that some website features may not function properly if cookies are disabled. We use:

• Essential cookies — required for the website to function (e.g., form submissions)
• Analytics cookies — help us understand traffic and usage patterns
• Marketing cookies — used only if we run targeted advertising campaigns

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Data Retention

Records are retained as required by Arizona veterinary regulations and for continuity of your pet's care. Contact form submissions and appointment records are generally retained consistent with standard business recordkeeping practices. You may request deletion of non-medical personal data by contacting us directly.

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Your Rights and Choices

You have the right to:

• Access the personal information we hold about you
• Correct inaccurate or incomplete information
• Request deletion of your personal information, subject to certain legal and recordkeeping exceptions
• Opt out of marketing communications at any time
• Request a copy of your data in a portable format

To exercise any of these rights, please contact us using the information below. We will respond to all requests within 30 days.

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California Residents — CCPA / CPRA Notice

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know — request disclosure of the categories and specific pieces of personal information collected about you over the past 12 months
• Right to Delete — request deletion of personal information collected, subject to certain exceptions
• Right to Opt Out of Sale — we do not sell personal information; if this changes, you will have the right to opt out
• Right to Non-Discrimination — we will not discriminate against you for exercising any CCPA rights

To submit a California privacy request, please contact us using the information below. We may need to verify your identity before processing your request.

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Children's Privacy

Our services and website are not directed at individuals under 18, and we do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from a minor, please contact us immediately so we can take steps to delete it.

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Third-Party Links

Our website may contain links to third-party websites, including online booking platforms, social media pages, and review sites. This Privacy Policy applies only to our website; we encourage you to review the privacy policies of any third-party sites you visit, as we have no control over their content or practices.

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Security

We implement reasonable administrative, technical, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

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Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable law. Changes will be posted on our website with a revised effective date. Continued use of our services constitutes acceptance of the updated policy.

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Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us:

Rose Veterinary
Phoenix, AZ 85050
(602) 341-5214
info@roseveterinary.com

If you have any questions, concerns, or requests regarding this Privacy Policy or your data, please reach out using the contact information above.

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This Privacy Policy was last reviewed on March 27, 2026.